White Balance Warm Cards

Warm Cards for TV, Video and Digital SLR Cameras DSLRs. WarmCards are the fastest, easiest, and most consistent way of manipulating your camera's white balance.

Advantages of WarmCards:

WarmCards are an easy method of taking creative control over your camera's white balance.

WarmCards allow you to trick the camera's white balance into providing color tones that look more pleasing than a "normal" white balance using a white or gray card.

WarmCards give you unprecedented consistency between shots, between locations (both indoors and outdoors), and when using multiple cameras.

WarmCards allow you to set the camera's white balance by measuring the color temperature of the reflected light from a specific surface in the frame. This white balancing technique is sort of like using the eyedropper tool in Photoshop to pick a very specific color sample.

Other warming methods, which cover the lens with some kind of filter or cap, are designed to only measure ambient light coming from all around the camera's field of view. They make the (often wrong) assumption that the camera is located under the same lighting as the subject, and therefore, those techniques don't provide the precision needed for a setting a proper white balance. A manual white balance must be set from measuring the reflected light -- and not ambient light.

Warm Cards are very easy to use. You just hold the card you have chosen in front of the camera, zoom in until the card fills the screen and set your white balance and start shooting.

Setting a manual white balance with WarmCards will lock-in the colors so they won't shift unexpectedly in the middle of a scene or between frames.

Because the white balance is set in the camera, no additional post processing will be required. This is an important consideration if you are on a tight time line for the finished production.