WarmCards 3.0 - White Balance Reference System

WarmCards 3.0 White Balance Reference System

WarmCards 3.0 (NEW!)- For professional cameramen, videographers, and digital photographers a "normal" white balance is rarely acceptable these days. The WarmCards 3.0 White Balance Reference System is a sophisticated set of white balance cards that make it easy to get a warmer (or cooler) white balance, and then to keep the modified white balance consistent throughout the shoot -- with precision. WarmCards are the fastest, easiest, and most consistent way of manipulating your camera's white balance to improve skin tones and eliminate the cold electronic look that today's CCDs and CMOS imagers provide. Over 30,000 sets of WarmCards are used around the world every day.

There are two versions of WarmCards available: WarmCards 3.0 and WarmCards 3.0 Junior. The main difference between the two products is that WarmCards Junior does not include the large cards. The product on this page is WarmCards 3.0.

WarmCards 3.0 is the recommended product for TV and video production because it includes two sizes of cards in each of the eight shades. Why two cards? Because you need the large card for shooting interviews, but the small card is more convenient to carry around in a pocket or on a lanyard. WarmCards 3.0 Junior is for professionals who don't need the large cards.

Why are large cards needed? When shooting an interview, it is important to white balance AFTER all the lighting is setup and you're just about ready to shoot because any changes in the lighting can affect the color temperature and/or mix of light hitting the subject. You also need to hold the white balance card directly in front of the subject in order to be sure the light striking the card is the same mix of light that will be illuminating the interviewee's face.

In a typical interview setup, the camera is usually too far away from the subject to zoom in and fill the frame if you are using the smaller card. That's why you need the bigger card. The large card allows you to zoom in and white balance for interviews without having to physically pick up the camera and move it closer to the subject.

Once you've seen the difference WarmCards can make, you'll probably never use an ordinary white balance ever again. Clients and customers love the "warm look".

Normal White Balance	Warmcards White Balance

Recommended for use with all professional Video/TV camera and Digital SLRs.

- Now constructed from durable TerraPoly plastic
- Virtually indestructible
- 100% waterproof, light-weight, easy to clean
- Includes 6"x9" and 4.5"x6" cards in 8 shades
- Small cards have twice the target area of previous cards
- Large cards have 40% more target area than previous cards
- All cards now have the same color on both sides
- 3 new Warm shades and 2 new Cool shades
- Includes Digital Gray, Minus Green, and White cards
- Canvas carrying case and lanyard
- Engineered for today's HD camcorders and DSLRs

The standard WarmCards 3.0 kit is designed for professionals who need both large and small cards. A lightweight canvas carrying case makes it easy to carry and protect the WarmCards. A carabineer is included with this system so you can clip the case to a light stand, run bag, or belt loop. All cards have metal eyelet holes and a matte finish to eliminate reflections. They are virtually indestructible waterproof, washable, and will hold up to rugged use in the field.

Included in the standard WarmCards 3.0 kit:

- Eight 6" x 9" cards
- Eight 4.5" x 6" cards
- (3) Warm shades in both sizes
- (2) Cool shades in both sizes
- (1) Bright White in both sizes
- (1) Digital 18% Gray in both sizes
- (1) Minus Green in both sizes
- All cards have the same shade on both sides
- Canvas carrying case
- Lanyard
- Carabiner


Click White Balance Warm Cards to go back a level

For main WarmCards 3.0 owners manual, please click PDF button above.

WarmCards provide the fastest, easiest, and most consistent way of getting the warmer, more pleasing skin tones that clients and audiences prefer. No gels, no filters, no special lighting, and they work with all professional TV cameras, video camcorders, and digital SLR cameras. If you can white balance, you can Warm Balance. With several different grades of warming to select from, plus two shades of CoolCards, WarmCards gives you precise control over the color balance of your camera. Once you've seen the difference WarmCards can make, you'll probably never use an ordinary white balance again.

Vortex Media's WarmCards have proven themselves to be an indispensable tool for high-end video production and digital photography. Without WarmCards, "cheating" the white balance is difficult to control and risky. WarmCards have been engineered to provide an easy and consistent method of shifting the white balance no matter where you shoot, when you shoot, who is doing the shooting, or what camera you're shooting with. For video editors, WarmCards can save a lot of time color correcting and enhancing your footage in post. And remember, any changes that you have to make to your footage will always add to the time it takes to render. That's why it's usually preferable to shoot the video as close to perfect as you can. For photographers, WarmCards can save hours of painstaking work color correcting and matching colors on your computer. WarmCards 3.0 are made from strong and durable TerraPoly plastic.

For main WarmCards 3.0 owners manual, please click PDF button above.

Publisher: Vortex Media

Delivery Options selectable at the Checkout

UK
- Only 99p Standard UK Delivery (plus vat where applicable)
- Optional services including UK Next Working Day Delivery
For all UK delivery options including UK Next working day, please see our Delivery Information Page

International
Royal Mail Registered Airmail or FedEx Courier options available.
For all International delivery options and price guide, please see our Delivery Information Page

International customers may also find our Ordering for Overseas Customers Information Page helpful.