The International Trade Pocketbook

The International Trade Pocketbook

A comprehensively up-dated new edition of The Export Pocketbook has been published with the new title, The International Trade Pocketbook. The 128-page, extensively illustrated guide covers all of the key issues involved in selling goods and services abroad, beginning with market research and ending with a section on 'getting paid'. In between there are chapters dealing with methods of selling ('agents & distributors'), pricing, marketing, and transport. The International Trade Pocketbook was written by David Horchover, past holder of the Institute of Export's coveted 'President's Award' and sought-after writer and speaker on export issues

Pocket Size Book: 105 x 148 mm

Click Sales and Marketing Pocketbooks to go back a level.

Publisher: Management Pocketbooks
Author: David Horchover
Media Type: Paperback Book
ISBN-13: 9781870471992
Language: English

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